Should You Join Clickbank Or A Direct Affiliate Program? (5 Reasons Why Clickbank Wins)

If you’re just starting out as an affiliate marketer, you are probably wondering how to find great products to promote. Clickbank is the most popular choice and for good reasons, but you still have the ability to sign up for individual affiliate programs.

So the question running through your mind right now might be, “Should you join Clickbank or a direct affiliate program?”

At this moment, Clickbank is an affiliate marketer’s dream, and we’re going to look at a few reasons why it’s the best affiliate program to get started.

1.  Clickbank’s Affiliate Sale Stats In One Place

When you start selling products online, you’ll want to keep checking your sales stats every day to see how much money you’re making. If you opt for Clickbank, it means you only need to check one specific site on a regular basis. When you sign up for multiple direct affiliate programs, it will take you hours to go through them all. Not only will you need to log into each site directly, but you’ll also need to get your calculator out to total up all your sales.

Clickbank as an alternative affiliate program

make money with clickbank


Make no mistake, when you’re a beginner, you will need to check your stats daily unless you have strong will power. It will become more addictive than checking Google Analytics, so it makes sense to do it as quickly as possible so you can concentrate on making more money online.

2.  You Will Get Paid On The Same Day

Would you prefer money going into your bank account on the same day, or would you prefer to have regular deposits scattered out throughout the month?

It’s hard for affiliates to stay in control of their finances when they don’t know when the next payment will show up in their bank. The peace of mind you get from knowing exactly when you’ll be paid is underrated.

Clickbank marketplace

Clickbank affiliate get paid on the same day


You might also run into problems where a company forgets to pay you, but if you only have a single payment due you’ll be able to notice it straight away. Some of your hard-earned money might slip through the net if you don’t get paid and not realize it.

3.  Clickbank Has A Great Payment Page

Clickbank has over 200 million happy customers, which sounds great, but it only tells half the story. I remembered a few years ago when everyone was talking about customers being turned off by the payment page Clickbank was using at the point of sale.

Ever since they revamped the site, they’ve tried very hard to make their payment forms as attractive as possible and it turns out they now have a much higher conversion rate than before.

make money with clickbank

make money with clickbank


A company with 200 million customers will have so much data available, they’ll be able to tweak things to perfection, but with some direct affiliate programs they lack the data or money to focus on conversion rate optimization.

4. Clickbank Are Very Trustworthy

When a company has been in business as long as Clickbank, you begin to realize it’s because of something very important. It’s their duty to look after their affiliates, which means they’ll never try and steal money from you.

Clickbank pays high commission on products


If they did decide to mess you around, the word would quickly spread and they would lose a large chunk of their income, and of course reputation. So even if you have a minor problem, they’ll resolve it as soon as possible and you’ll get your money.

Direct affiliate programs might not play by the same rules. I’m not trying to say they’ll steal your money, but they are more likely to mess you around and there is much less you’ll be able to do about it.

5. Go With What Works

I’m all for trying something new, but when you’re starting out it’s much easier to go with a company that has already paid out hundreds of millions of dollars in affiliate commissions. If Clickbank works for other marketers, you’ll find a way to make it work for you if you try hard enough.

It also helps that they evaluate their vendors vigorously, so the products you’ll be able to promote won’t be junk, although you will still have to dig around for the best ones. Even if you want to try different products, it takes a few seconds to generate an affiliate code you can place on your website.

Some direct affiliate programs will work just as well as Clickbank, but others won’t and you are better playing it safe when starting out.

Clickbank Isn’t Perfect

It would be silly to assume no other affiliate program could rival Clickbank, and it certainly has its flaws. You will need to keep making sales or they’ll deduct money from your account, but it’s unlikely to impact you in a big way unless you suddenly stop selling products. As soon as you’ve sold one product, you’ll always be able to scale it up.

This will also depend on your niche, of course, and your particular audience. You are the expert, so think about what your audience wants, and find a product to match them.

And as big as Clickbank product marketplace might be, they don’t have every affiliate product available to promote. If a product you desperately want to promote isn’t on Clickbank, you’ll have to go down the direct affiliate program route.

But to answer the question, “Should you join Clickbank or a direct affiliate program?” it would be wise to start off with Clickbank.

Bonus: How To Find A Good Affiliate Product On Clickbank

I know that reading all the great stuff above can be an extensive digest of information to take in, so I’ve provided a short video about how to pick a decent item from Clickbank to start promoting. Using Clickbank can be an extraordinary introduction to affiliate marketing, if you do it right!


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