SEO or Search engine optimization is an approach of methodologies, methods and strategies used to increase the amount of visitors to a site by getting a high-ranking position in the search results page of a search engine (SERP) – including Google, Bing, Yahoo and other web crawlers.
It is a normal practice for Internet users to not click pages and pages of search results, so where a website ranks in a search is a key to directing more traffic to the web page. The higher a site normally ranks in a natural organic result of searches, the more chance that the site will be visited by more users.
SEO serves to ensure that a site is available to search engine and improve the chances that the website will be found by the search engine. SEO is usually a set of “white hat” best practices that the webmaster and Web content producers must understand to help them succeed in a favorable ranking in search engine results.
How Does Google Rank Pages?
Google promotes authority pages to the highest point of its rankings so it’s your job to make pages that convert to authority pages. This includes writing content people will find helpful because the useful contents are shared on social network websites like twitter and Facebook feeds., and after some time Google grabs these authority signals. This virtuous circle produces solid and feasible Google rankings
So, What is the Catch?
Get your feet wet and do your homework. Know and understand what sort of content your readers are searching for. Create an excellent site, create content people need and make it simple for them to share it. Do this and you’ll see your site traffic increase.