You might be asking “Can text messaging be a public platform?” you don’t know but Viber plans to figure it out with its new “Public Chats” feature.
The feature allows users “listen in” on a chat between a celebrity and an interviewer”. The first rounds include DJ Paul Van Dyk and artist musician by name Pixie Lott. Even though viber for blackberry or download viber for blackberry do not allow many Nigerians use this feature.
According to the Viber CEO Talmon Marco, says that Public Chats “give you that fly-on-the-wall experience as you watch other people that you care about as they have conversation.”A great example may be a podcast in a texting form, or a live blogging of an interview”.
The idea, says Marco, is to boost engagement on the viber platform. Marco says he admits “Public Chats” will bring more engagement, though he believes that it’s an untried model for the mean time.
He also says he couldn’t care less if other messaging platforms like WhatsApp, Line and WeChat take the idea into consideration – which could be considered “stealing”. “We all take from one another,” Marco added.
However, the Israel-based Viber, which Japanese firm Rakuten acquired for $900 million in January, is one of the world’s biggest text messaging platforms. An ad free service for the millions, Viber has made its first move towards the monetization with emoticon- and content based stickers. Though, the outcome has not been announced by the company.