Google Adsense has emerged as one of the biggest and perhaps the best platform for monetization of blog content. With a number of bloggers already making big fortunes from the Adsense advertising programs, perhaps it is time you learnt what it is before you turn it into a fortune as well. Simply defined, Google Adsense is a highly reputable ad network where you are paid by Google each time that a particular advert on your blog or website gets valid clicks from your audience.
Perhaps you are asking how one can start and make money online with this program. Well, here is a step-by-step guide with a few proven strategies to get you started.
Getting started on Google Adsense
It relatively easier to sign up for the Google Adsense program but it takes effort before you can be accepted. Before you can be awarded this Adsense account, you must be in possession of an active blog which is already recognized online.
In the Google Adsense sign-up process, however, you will only be required to provide some credentials. You will then be told to wait for an email confirmation, which you will surely receive immediately your application is accepted. Before you apply for this account, however, there are basic guidelines which you must follow. For instance, your blog must have been in existence for a duration of at least 6 months, a period over which you actively published relevant content.
Once you have qualified for the account, the following strategies will help you get started and earn highly on Google Adsense:
What you need to start earning on Google Adsense
An active blog rich in content, Adsense prefers websites that are rich in relevant content. Ranging from text to videos and photos, there are various forms of content that one can post on a blog or website. The relevance of such content will be determined based Google Adsense guidelines as well as reactions from your audience.
Whatever content that you are dealing with, it is important to include texts so that Adsense crawler can have a clue of what your website is about. This way, you increase chances of earning more each time that users click on the ads.
A user-friendly website
You may work so hard to come up with the kind of content that does not violate Adsense policies, but unless you have a high-quality and user-friendly website, your efforts will turn out meaningless. Google is held liable by their clients who pay highly for the advertisements.
As such, they would not agree to post the ads on poor quality websites. Develop your site professionally and ensure it is user-friendly. Remember, you must invest in terms of time and money before you can earn a reasonable amount.
A good amount of relevant traffic
Google Adsense will only promise you great fortunes depending on the amount of traffic that your website receives. Always remember that your earnings depend on the number of clicks per ad. As such, make an effort to gather relevant traffic. Employ strategies such as social media advertising besides signing up in forums to popularize your blog.
Good use of relevant keywords
Google Adsense is very strict with regard to the use of keywords. People will majorly find your website with the help of particular key words from search engines. This is why you need a good distribution of relevant key words in order to be visible by search engines.
In most cases, Adsense will pay attention to the words that are used by most advertisers as well as action words.
Action words will persuade your readers or viewers to take action and by so doing earn you more. However, there is an appropriate keyword density recommended by Adsense. This is why you need to research when creating content to avoid issues such as keyword stuffing.
This strategy is known and used by very few people, but it is one of the most helpful tips. Ads will come in different formats and sizes depending on client preferences. Even so, you too need to tailor the ads so that they look attractive on your website. Always prefer big and visible ads because they will do you better.
Nevertheless, remember that bigger is relative. Never exaggerate. Aim at making the ads visually appealing and visible from a distance.
Track your progress and work on your Google Adsense regularly
You probably agree that taking an initiative is the most difficult thing but things get a little easier with time. As you get used to Google Adsense together with its policies, keep a record of your progress for the purpose of tailoring the future improvements. Capitalize on the little mistakes that make some clicks invalid and ensure that you leverage from every visit made to your website. Improve your content as you go and find a way of bringing in more traffic.
In summary, Google Adsense is one of the easiest ways of making money through online advertising but you must be willing to work your way around it. Invest in terms of time and content and aim at improving as you learn new strategies.