How Nollywood and Nigerian Movies Became 2nd Largest Film Industry in the World

Love of Nollywood and Latest Nigerian Movies

As a Nigerian and foreigner who love Nigeria, you should be conscious of Nigeria movies or would have searched online on how to download free movies. The history and development of the expansion of Nollywood are important. The history of cinema in Nigeria is bound up with colonialism.

The continent’s first films were imported by European rulers and shown in grand viewing halls with columned porticos. The aim was to entertain expatriates, but also to impress and cow locals. Nollywood’s moguls make no attempt to deny their influence over the continent.

It is hard to avoid Nigerian films in Africa. Public buses show them, as do many restaurants and hotels. Nollywood, as the business is known, churns out about 50 full-length features a week, making it the world’s second most prolific film industry after India’s Bollywood.

The Nigerian business capital, Lagos, is said by locals to have produced more films than there are stars in the sky. The streets are flooded with camera crews shooting on location. Only the government employs more people and people have free movies download everyday online.

History of Nollywood Movies

The Nigeria film industry, often referred to as Nollywood, grew quickly in the 1990s and 2000s, and became the second largest film industry in the world in number of annual film productions, placing it ahead of the United States and behind only India.

In 2013, it was rated as the third most valuable film industry in the world after generating total revenue of NG₦1.9 billion as of 2014 and produces hundreds of home videos and films per annum.

Although, Nigerian films have been produced since the 1960s, the rise of affordable digital filming and editing technologies has stimulated the country’s film and video industry.

However, television broadcasting in Nigeria began in the 1960s and received much government support in its early years. By the mid-1980s every state had its own broadcasting station. Law limited foreign television content so producers in Lagos began broadcasting local popular theater productions. As a result of these developments, many of these were circulated on video as well, and a small-scale informal video movie trade developed.

The first Nigerian films were made by film producers such as Ola Balogun and Hubert Ogunde in the 1960s, but they were frustrated by the high cost of film production.

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Nigerian film industry had always been making films on celluloid and the film were screened in cinema houses across Nigeria and later released on VHS for various homes, but Nnebue had an excess number of imported video cassettes which he then used to shoot his first film in a Video Camera.

First Nollywood films were produced using celluloid while Nollywood straight-to-video productions were produced by traditional analog video, such as Betacam SP, but today almost all Nollywood movies are produced using digital cinematography technology.

Nollywood Movies Growth and Massive Online free movies download

The Guardian has cited Nigeria’s film industry as the third largest in the world in earnings and estimated the industry to bring in US$250 million per year.

Among the biggest Nollywood’s competition in the Nigerian market is the Ghanaian film industry. Nigerian filmmakers usually feature Ghanaian actors in Nollywood movies as well and that has led to the popularity of Ghanaian actors almost like their Nigerian counterparts.

As a result of these collaborations, Western viewers often confused Ghanaian movies with Nollywood and count their sales as one; however, they are two independent industries that sometimes share the colloquial “Nollywood”.

In 2009, UNESCO described Nollywood as being the second-biggest film industry in the world after Bollywood in output and called for greater support for second-largest employer in Nigeria.

The Nigerian film industry is also colloquially known as Nollywood, having been derived as a play in Hollywood in the same manner as Bollywood from Bombay, India. Furthermore, the most popular shooting locations are the cities of Lagos, Enugu, Abuja and Asaba, Nigeria. Cinematic films are usually shot in studios for the most part.

Not all production outfits that make films in the cinemas shoot in the studio, some still make use of locations throughout.

Recent Nollywood movies in which considerable part of the films was shot in the studio include: Ije: The Journey, Phone Swap and The Meeting. However, to improve the quality of Nigerian film productions, the country’s former president, Goodluck Jonathan, pledged in 2010 to create a $200 million loan fund to help finance film projects.

Also, the ‘Princess of Africa,’ Yvonne Chaka Chaka, starred in Foreign Demons, a film set in Nigeria as well as her native South Africa. Another one is set in Ukraine, the film stars Nigerian actress Omoni Oboli and Ukrainian actor Andrey Rozhen who also directed it.

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Currently, Nigerian films outsell Hollywood films in Nigeria and many other African countries. Most films are produced by independent companies, businessmen and investors.

Nollywood Movies Production and Nigerian Movies Distribution

The direct-to-video films in Nigeria are made mostly by individuals who usually have their personal digital cameras and they are shot at extremely low budgets.

According to Frank Ikegwuonu, author of Who’s Who in Nollywood, about “1,200 films are produced in Nigeria annually.” More filmmakers are heading to Nigeria because of “Competitive distribution system and a cheap workforce.”

Furthermore, Nigerian films seem to be better received by the market when compared to foreign films because “Those films are more family oriented than the American films.”

The last few years have seen the growing popularity Nigerian films among the people of the African diasporas in Europe, North America and the Caribbean. Nigerian films are receiving wider distribution as Nigerian filmmakers are attending more internationally acclaimed film festivals.

Nigerian films are as popular abroad as they are at home. Ivorian rebels in the bush stop fighting when a shipment of DVDs arrives from Lagos. Zambian mothers say their children talk with accents learnt from Nigerian television.

When the president of Sierra Leone asked Genevieve Nnaji, a Lagosian screen goddess, to join him on the campaign trail he attracted record crowds at rallies. Millions of Africans watch Nigerian films every day, many more than see American fare. And yet Africans have mixed feelings about Nollywood.

In addition, you have Afrinolly app developed in Nigeria that has emerged as Africa’s most downloaded entertainment app for Nollywood and African movies, short films, documentaries, music videos, entertainment news and African celebrity profiles.

Many Nollywood movies have themes that deal with the moral dilemmas facing modern Africans.

Nollywood Movies Themes and Download Movie Society

Other speech can address the questions of religious diversity, such as the popular film One God One Nation, about a Muslim man and a Christian woman who want to marry and go through many obstacles.

It pays particular attention to directors Izu Ojukwu and Chico Ejiro, and acknowledges the unusual, rapid, and enterprising way that most Nollywood films are created as well as their significance and contribution to the greater society and the production difficulties Ojukwu faced during production of his war epic Laviva.

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It features interviews with Nigerian filmmakers and actors as they discuss their industry, defend the types of films they make and detail the kind of impact they can have.

In 2007, Franco Sacchi presented the film on Nollywood at the TED conference.

It focuses on the direct-to-DVD distribution of most Nigerian movies, as well as the industry’s reliance on off-the-shelf video editing equipment as opposed to the more costly traditional film process.

Besides, a 2008 Canadian documentary Nollywood Babylon was also co-directed by Ben Addelman and Samir Mallal, and produced by AM Pictures and the National Film Board of Canada in association with the Documentary Channel. It was played in the Official Competition at the Sundance Film Festival in January 2009.

And African films are becoming more adventurous. “Somewhere in Africa,” a Nigerian-Ghanaian co-production to be released next year, charts the rise and fall of a fictitious military dictator. It is based on the life stories of Idi Amin, Charles Taylor and Sani Abacha, who respectively ruled Uganda, Liberia and Nigeria.

Another recent film, “The President Must Not Die”, portrays a decent head of state who faces assassination, an occurrence still common in Africa yet rarely reported in state-controlled media. Political violence remains a taboo subject in many countries. Nollywood is tackling it with zest and flair.

Other Africans may complain about the cultural infiltration of their countries. But Nollywood is no modern-day colonialist. Nigerian films are made by private individuals who do not receive government funds. They are distributed by small companies who must overcome official barriers to trade. And they are bought by consenting (indeed, highly enthusiastic) consumers.

As Irving Kristol, a conservative American commentator who died in 2009, said of Hollywood’s international success: “It happened because the world wanted it to happen. “Nollywood success puts Nigeria’s film industry in regional spotlight”.

 

2 Comments

  1. Chuks September 6, 2016
  2. david October 6, 2016

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