Google is about to deal a small blow to one of the most annoying ads on mobile: pop-ups and interstitial. It’s not only a stretch to debate that readers don’t like these ads.
So Google is making a call that websites who use pop-ups and interstitials are likely to produce the worse search results and the giant search engine (Google) might rank them lower for doing this.
There are a “hundreds of signals” that go with Google’s search result rankings, therefore it is not like every site that uses these ads will feel pressured to eliminate them overnight.
If the site which has a pop-up still has the best information visitors are searching for, the ad is still likely to appear first. However, this change ought to benefit one site over another when those two sites appear roughly equal otherwise.
Google’s intention is not just direct people to more informative results, but to results that actually work better on their behalf, and perhaps don’t annoy the visitors with a pop-up too. This really is something Google has increasingly been doing featuring its search algorithm. Last year, Google began boosting the rank of “mobile friendly” websites, and in 2014, it began boosting the rank of websites with the introduction of encryption (https) at the same time.
While you are probably aware, not every website offer mobile sites, and a lot websites remain not encrypted. So, the action is not like every time Google says “jump” that developers and publishers will jump immediately.
On the other hand, ranking is one area that many developers seriously consider when it comes to optimization of a mobile site. Often, ranking is a major source of visitors and Google has continued its nudges that could ultimately make a difference in the future.
These new changes go into effect next year 2017, starting on January 10th. In the future Google will start lowering the rank of websites “where content is not easily accessible.”
Typically, the giant search (Google) is targeting overlays that gray out your content beneath them to stop you from reading a website, either for a couple of seconds or before you find a little X to dismiss them.
These count whether or not they load faster after a website is opened or whether they appear on the screen after scrolling a certain distance on a page. In addition, it sounds like Google will likely count ads that bring the effect of pop-up without being a pop-up, by taking up most of the page after a website is loaded.
You could have witnessed one of these annoying ads if you actually read most of your articles on a mobile phone.
However, it’s not all pop-ups and overlays are going to be counted in Google’s new rankings. The Pop-ups needed to meet legal requirements like verifying someone’s age remain okay, as well as smaller banners near the top of a screen in use, in Google not-at-all-defined formula is, a “reasonable amount of screen space.”
Without doubt, publishers are likely to be unhappy in regards to the change, mainly because the new rule would likely take away either visitors or ad revenue for them.
Also it’s reasonable to question if Google should be the one to dictate when ads are and are not acceptable. But that all said, its intention at this point appears to be pretty reasonable. These ads make websites in slightly worse search engine results, and Google will start treating them like this.
So, Get Ready!